We take a data-first approach to landing page optimization, combining analytics, user behavior tracking, and strategic experimentation to continually improve performance. Every landing page is built with a specific conversion goal in mind — whether it’s form fills, purchases, demo bookings, or sign-ups — and we track performance against that goal from day one.

We start by installing tracking pixels (Meta, Google, TikTok, etc.), connecting analytics tools like Google Analytics and Looker Studio, and enabling on-page tools for real-time user behavior tracking. Heatmaps, scroll depth, click tracking, and session recordings help us identify where users are dropping off or getting stuck.

Once live, we run A/B tests to compare headlines, images, call-to-action buttons, forms, and layouts. We also optimize for loading speed, mobile responsiveness, and accessibility — all factors that affect bounce rate and SEO.

Landing page metrics are reviewed regularly, and we deliver reports with insights, performance trends, and actionable recommendations. If you're on an ongoing plan, we implement changes continuously to push for better results over time. Clients who use our in-house ad management or email marketing services benefit from integrated tracking and faster iterations.

Want to know what’s working — and what’s not — on your landing pages? Let’s talk about a custom audit. Schedule a consultation.