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What is included in a brand kit?
Written By: Eduardo Roman
Last Updated on May 30, 2025
A brand kit is the essential toolkit your business needs to maintain a consistent, professional identity across all platforms. At NSPO Creative Co., our custom brand kits are crafted to help you stand out and stay recognizable, whether you're launching a new business, rebranding, or just tightening up your visual identity.
Here’s what our brand kits typically include:
1. Logo Suite
We provide multiple logo variations to ensure your brand looks sharp in every scenario:
Primary logo
Secondary logo
Icon or submark
Black, white, and color versions
Horizontal and stacked layouts
These are delivered in high-resolution formats (PNG, JPG, PDF, and vector SVG) for both digital and print use.
2. Brand Color Palette
We define your brand’s color scheme, including:
Primary and secondary colors
Hex, RGB, and CMYK codes
Usage guidelines to maintain consistency
This ensures your visuals stay uniform across web, social, packaging, and promotional materials.
3. Typography Guidelines
Fonts matter. We’ll establish:
Primary and secondary typefaces
Font pairings for headers, subheaders, and body text
Licensing or web-safe alternatives
Sizing and spacing suggestions
4. Brand Voice & Messaging Basics
We outline:
Tone of voice
Elevator pitch
Brand values or tagline (if applicable)
Sample language or copy to use on marketing materials
5. Social Media Assets (Optional)
For brands needing a fast start on social, we can include:
Profile and banner graphics
Highlight icons
Canva templates for posts or stories
6. Brand Style Guide
This PDF guide brings everything together. It tells your internal team and collaborators how to apply your brand assets correctly — whether you're building a website, running ads, or printing merch.
A strong brand kit doesn’t just make you look good — it builds trust, saves time, and scales your presence. Need one? Let’s build yours.
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