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What is included in a brand kit?

Written By: Eduardo Roman

Last Updated on May 30, 2025

A brand kit is the essential toolkit your business needs to maintain a consistent, professional identity across all platforms. At NSPO Creative Co., our custom brand kits are crafted to help you stand out and stay recognizable, whether you're launching a new business, rebranding, or just tightening up your visual identity.

Here’s what our brand kits typically include:

1. Logo Suite

We provide multiple logo variations to ensure your brand looks sharp in every scenario:

  • Primary logo

  • Secondary logo

  • Icon or submark

  • Black, white, and color versions

  • Horizontal and stacked layouts

These are delivered in high-resolution formats (PNG, JPG, PDF, and vector SVG) for both digital and print use.

2. Brand Color Palette

We define your brand’s color scheme, including:

  • Primary and secondary colors

  • Hex, RGB, and CMYK codes

  • Usage guidelines to maintain consistency

This ensures your visuals stay uniform across web, social, packaging, and promotional materials.

3. Typography Guidelines

Fonts matter. We’ll establish:

  • Primary and secondary typefaces

  • Font pairings for headers, subheaders, and body text

  • Licensing or web-safe alternatives

  • Sizing and spacing suggestions

4. Brand Voice & Messaging Basics

We outline:

  • Tone of voice

  • Elevator pitch

  • Brand values or tagline (if applicable)

  • Sample language or copy to use on marketing materials

5. Social Media Assets (Optional)

For brands needing a fast start on social, we can include:

  • Profile and banner graphics

  • Highlight icons

  • Canva templates for posts or stories

6. Brand Style Guide

This PDF guide brings everything together. It tells your internal team and collaborators how to apply your brand assets correctly — whether you're building a website, running ads, or printing merch.

A strong brand kit doesn’t just make you look good — it builds trust, saves time, and scales your presence. Need one? Let’s build yours.