Yes, NSPO sets up Google Analytics on your website as part of our standard website development and digital marketing services. Tracking user behavior, engagement, and conversions is critical to your online growth — and Google Analytics is the foundational tool we use to monitor it all.

Here’s how we help:

1. Google Analytics 4 (GA4) Setup

We implement the latest version of Google Analytics (GA4) on all new client websites. This includes creating or linking your GA4 property, configuring essential settings, and installing the tracking code either directly or via Google Tag Manager.

2. Event & Conversion Tracking

We go beyond basic page views. Our team helps you define and track meaningful events — like button clicks, form submissions, video views, and eCommerce purchases — so you get actionable insights tailored to your business.

3. Custom Dashboards & Goals

We help you set up custom reports and goal tracking to highlight the metrics that matter most — whether that’s traffic sources, returning users, or lead generation.

4. Google Tag Manager Integration

If your site is built on platforms like Shopify, Webflow, WordPress, or Framer, we use Google Tag Manager to deploy your analytics code and manage future marketing tags without code edits.

5. Cross-Platform Tracking

For businesses using multiple tools — like Shopify for eCommerce and Klaviyo for email marketing — we integrate GA4 to track user journeys across your marketing ecosystem.

6. Ongoing Monitoring & Optimization

Once live, we periodically check your analytics data for accuracy and help interpret reports to improve campaigns, user experience, and conversions.

Need to See Your Data?

We can also connect your Google Analytics account to Google Looker Studio for beautiful, real-time reporting dashboards.

Whether you're starting from scratch or need to migrate from Universal Analytics to GA4, NSPO will ensure your site is fully tracked and optimized for data-driven decisions. Contact us to get started.