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How does NSPO use Klaviyo for email marketing?

Written By: Eduardo Roman

Last Updated on June 2, 2025

We use Klaviyo as our primary email marketing platform for clients with e-commerce stores, especially those using Shopify. Klaviyo allows us to create data-driven, personalized campaigns that turn subscribers into customers—and customers into repeat buyers.

Here’s how we put it to work for you:

  • List segmentation: We build custom segments based on customer behavior, order history, engagement, and demographics. This ensures each email is hyper-targeted and relevant.

  • Automated flows: We set up powerful automation like welcome sequences, abandoned cart recovery, post-purchase follow-ups, win-back campaigns, and VIP customer flows to drive revenue while you sleep.

  • Campaign strategy: From product drops to flash sales and educational content, we craft visually striking campaigns with strategic messaging and strong calls-to-action designed to boost engagement and sales.

  • A/B testing: We test subject lines, layouts, and offers to find what resonates best with your audience and continuously improve performance.

  • Integrations: We connect Klaviyo with your Shopify store (or other platforms) to sync purchase data, product feeds, and customer behavior for smarter targeting.

  • Analytics & reporting: We track open rates, click-through rates, revenue per campaign, and subscriber growth to make informed decisions and report progress with full transparency.

Whether you need a one-time campaign or full lifecycle automation, NSPO makes email work harder for your business. Book a strategy session to learn how we can grow your list and revenue with Klaviyo.