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Can NSPO set up GA4 with e-commerce tracking?

Written By: Eduardo Roman

Last Updated on June 2, 2025

Yes — NSPO Creative Co. can fully configure GA4 with e-commerce tracking for your online store, ensuring you capture essential performance data across every part of the customer journey.

Whether you're using Shopify, WooCommerce, or custom checkout solutions, we help you implement advanced tracking for products, carts, checkouts, and purchases so you can optimize your conversion funnel with clarity.

What We Track with GA4 eCommerce Setup

Here’s what you can expect once your GA4 property is integrated with your online store:

  • Product views: Know which product pages are being viewed the most.

  • Add to cart events: Track when a user adds a product to their cart.

  • Checkout initiation: Understand how many users are starting the checkout process.

  • Payment info submissions: See how far users get through the funnel.

  • Purchases: Get real-time reports on completed orders, revenue, and items sold.

We also track additional metrics like promo clicks, refunds, shipping selections, and product impressions if your store requires deeper analytics.

Why GA4 eCommerce Tracking Matters

eCommerce tracking lets you:

  • Identify where customers drop off in your sales funnel

  • See which products or categories perform best

  • Attribute revenue to traffic sources like ads, social, or email

  • Make data-informed decisions on promotions and pricing

  • Improve ROAS (Return on Ad Spend) by linking GA4 to platforms like Google Ads

How NSPO Does It

We set up GA4 either through:

  • Native Shopify GA4 integrations

  • Google Tag Manager for WooCommerce or custom setups

  • Custom-coded event tracking for unique checkout flows

Each solution is tailored to your specific eCommerce platform to ensure accurate, event-based tracking across mobile and desktop.

We also connect your GA4 property to Google Looker Studio dashboards so you can view all your eCommerce KPIs in a user-friendly visual report.

Ready to Get Started?

If you're launching a new store or want better insights from your existing one, reach out to info@nspo.co or request a demo to see how we can tailor e-commerce tracking for your site.