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Can I automate lead nurturing?

Written By: Eduardo Roman

Last Updated on June 2, 2025

Yes — NSPO makes it easy to fully automate your lead nurturing process so you can stay top-of-mind with prospects without lifting a finger.

With our built-in automation tools, you can create workflows that send personalized emails and SMS messages based on how a lead interacts with your brand. Whether they filled out a form, visited a landing page, or missed a call — you can trigger follow-up messages, assign tasks to your team, update pipeline stages, and more.

These automated flows can span days or even months and include content designed to build trust, educate your audience, and move them toward a conversion. For example, you can automatically send a welcome series to new leads, promotional offers to inactive prospects, or appointment reminders to high-intent contacts.

Our visual workflow builder lets you design nurturing paths that feel personal and relevant — without manual outreach. You’ll also be able to A/B test your automations and review performance data to continuously optimize results.

Whether you’re nurturing cold leads or hot prospects, automation ensures you never miss an opportunity to convert interest into revenue. If you need help setting up your first flow, just book a free demo.